Having reviewed the previous SEO strategy we found that although some of their key phrases were ranking on page 1, it was not generating any leads because the phrases were irrelevant.
We set about researching the industry, competitors and the core business function to develop a new strategy and website which would help generate leads. We also examined their email function and identified a solution to the persistent spam issue which was clogging up their email software.
The process we undertook was as follows:
- Identification and focus on key phrases appropriate for the services the business provides
- Competitor Analysis
- Identification of Geographic target markets and key sources for new leads
- Entire website was overhauled and optimised for SEO
- Optimisation of Google Local Search
- Employ off-page SEO stratefy including External Backlink generation, press releases and cleanup of bad links
- Website Management including upgrading the our premium host provider to ensure optimal performance and page speed
- Monthly reporting and analysis of results
We also migrated their email system over to Google Apps to resolve the spam issue and ensure all emails were backed up to the cloud.
Results of the changes were dramatic and they continue to enjoy an influx of new leads being generated via Google Search including –
- Within 3 months the website had moved to page 1 of it’s core service areas
- Within 5 months the website was appearing on local search results for multiple key geographic areas around Sydney
- New leads have continued to increase on a daily basis where the website is now a key source of revenue generation
- The spam issue was resolved immediately following the migration to Google Apps
“We have used other SEO companies but none have compared to Splendour IT. Having been with them for almost a year now we have seen a large growth in our online lead generation far beyond what any other company has been able to accomplish.
If you would like a free consultation with Splendour IT on how we can help your business, give us a call on 0410 661 441 and we will arrange a suitable time.
Having redesigned the website and taken on SEO for the client the results were substantial. Within one month they were appearing on page 1, within 2 months they had risen to middle of the page and within 3 months they were breaking into the top 3 results in a very competitive field within Newtown, Sydney.
Our strategies and affordable SEO costs meant that the return on the investment was paying for itself and the business has risen in prominence within the area to be one of the leading chiropractic services in Newtown.[/reveal]